.2024 has actually been actually a volatile year for adtech funding.U.S.-focused adtech startups, as soon as adapted to getting billions in equity capital each year, have reared virtually $360 thousand so far this year, putting it on track to be the industryu00e2 $ s slowest year in over a decade, per Crunchbase records. That downturn is because of market saturation, increased regulative tensions, and economic uncertainties.ADWEEK spoke with five VCs that continue to buy adtech business, even with these problems, about what they are looking for as well as what they avoid. Perhaps unsurprisingly, these capitalists are targeting possibilities in privacy-focused modern technologies as well as industry-specific places such as linked TV.